Why should I write a Business Plan ?

The Business Plan, Strategic Planning and their relationship. Over the last 40 years I have repeatedly been asked what is the value or point of a written Business Plan ? My answer has remained constant. It is the primary tool that all successful businesses use to maximize the return on their investment, secure employment, protect their assets and drive the business forward. So over the coming weeks I thought I would share a comprehensive answer by publishing, a FREE self-help guide, to constructing a Business Plan that anyone can follow. This is the template I have successfully used for start-ups

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Part 1 – The Strategic Goals for YOUR Business

The Strategic Plan. Strategic goals are the fundamental, identifiable, reasons for the business existing. The difficulty for many people is in clarifying the key or vital goals without allowing vague notions such as: “I want to make a lot of money“, or “I want to leave the business for future generations”, or ”I want to run my own bakery” to replace clarity. I would urge you to simplify the process to having no more than three very clear goals for your business. Successful owners that I know re-consider these goals annually and revise them as life, the economy and their

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