Part 2 – Market Research – Business Plan
Stage 1: Does your business idea suck or fly ? You have this wonderful idea for a new business. Whether it is making, promoting or distributing this fantastic and new product or service the same 3 ground rules always apply. YOU think your idea is the answer to other people’s needs BUT does your chosen market agree ? WHO else is offering a solution to this notional need ? HOW does your idea differ or add value to the existing solutions There is no benefit to you in making a product or designing a service that other people do not