Confused ? Design is not a solution, it is a step in the process of selling. Design is a prediction concerned with how things ought to be, it aims to change an existing situation into a preferred one. It plays a vital role not simply in establishing how a product may look, but how it may perform to it’s desired function. As much scrutiny and rigour apply to the design of a service as to it’s efficiency and profitability. This is not a ‘big business’ concept. It has real consequences for the inexperienced sole trader or fast growing SME. Product

Business Plan –Stage 5 – Preparation for trading It never ceases to amaze how often start-ups and existing businesses alike find themselves in a legal or financial wrangle because the owners have not chosen the appropriate legal structure for their business. If the structure is wrong, then insurance and licences are often found to be void. This is a common and costly mistake. Many business failures start with this issue, when owners find they cannot get paid for work done or cannot expand their financing to take advantage of a market opportunity. Banks, Courts and insurance companies have little compassion

Marketing makes your kite stand out from the crowd ! Marketing is fundamentally about the strategy of exciting interest in your product, service or company. Sales, is better thought of as thetactics you employ to achieve actual orders. It follows that without a clear strategy in place, gaining good margin sales will be increasingly difficult, time consuming and unnecessarily costly. This article and the one following will look at Marketing; off-line this week and on-line next week. An examination of sales techniques will follow. A word of caution; please do not be too swayed by press articles announcing the death of

The reasons for constructing a thorough Business Plan for any commercial venture are to increase efficiencies and profits whilst reducing stress and losses. Continuing last week’s article about the significance and function of marketing for all businesses, and it’s associated though different role from sales; this article will give an oversight of the on-line opportunities. Marketing is fundamentally about the strategy of exciting interest in your product, service or company.Sales, is better thought of as the tactics you employ to achieve actual orders. It follows that without a clear strategy in place, gaining good margin sales will be increasingly difficult, time

A great many Business Plans fail to attract financial support from bankers, investors and potential customers because the owners have not truly understood the function as well as the concept of selling. Sales is not a process where one party tells another lots of ‘stuff’ about their product, service and company. Professional selling is far more a process of intense listening followed by persuasive dialogue that directs the prospect to establish the benefits they will reap from purchasing your products or services. What the guru of selling Alfred Tack described as the “persuasive communication against resistance.” One of the most

If you wish to write your own Business Plan and would like to use my FREE template with all of it’s guides and notes please PRESS HERE. If you are based in Australia, running or setting up a business and would like a 20 minute FREE business mentoring session from me, then please email your completed or partial Business Plan to carl@jgid.gmbo.tk together with your contact details and I will respond within 48 hours to book a screen share with you. In addition, and if you want to be part of the growing JGID community, changing the way business is